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The Basics Of Amazon PPC Auction. Whenever a shopper searches on Amazon, an auction determines which ads are displayed and the order in which they appear.When using paid search ads, you pay to list advertisements throughout the internet search engines and platforms. Paid search marketing is oftentimes referred to as PPC (which stands for pay-per-click). PPC is the most common form of paid search marketing there is. The term “PPC” is self …
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